Ecommerce Website Development Costs in 2026: A Detailed Breakdown

Author

Moch. Nasikhun Amin

Published on

September 28, 2026

More and more business owners, from small enterprises to large corporations, are realizing the critical importance of having their own ecommerce website. This shift is largely driven by the increasingly restrictive admin fees on online marketplaces, which many sellers find suffocating. For these merchants, an ecommerce website represents a long-term solution for their business. However, a major question remains: how much does it actually cost to build one?

Ecommerce website development costs varies significantly. The final price depends heavily on the number of products sold and the specific features desired. Since every online store has unique needs, no two ecommerce website development costs will be identical.

This article will provide a detailed breakdown of the costs involved in creating an ecommerce website and explore the factors that influence them. Read on to get the full picture.

Key Factors That Influence Ecommerce Website Development Costs

The cost of building an ecommerce website is shaped by various technical and operational factors. Since each element contributes to the total expense, planning your website development carefully is essential. Here are the main factors that affect the cost:

1. The Platform or Technology Used

Rincian biaya pembuatan website e-commerce

The cost of developing an ecommerce website is influenced by the chosen platform. The more complex the platform, the higher the development cost will be.

The first major factor is the platform or technology stack. This is influential because each platform has different characteristics and technical requirements. Here are some common choices for building an ecommerce site:

a. WordPress & WooCommerce

For small to medium-sized businesses, using WordPress with the WooCommerce plugin is often sufficient to build a solid ecommerce foundation. This combination offers convenience by providing a comprehensive set of basic online store features by default. As a result, the cost of building an ecommerce site with WordPress can be more affordable, as it requires less extensive design customization or complex feature configuration.

b. Custom Development

For large-scale online stores that require unique features and complete flexibility, custom development is the ideal choice. In this approach, the ecommerce website is built from the ground up using technologies or frameworks like React.js, Node.js, and Laravel.

Because the entire system is created from scratch to meet specific business needs, the process demands in-depth research and a longer development timeline. Consequently, the ecommerce website development costs with a custom development approach is generally higher than using a ready-made platform.

2. Design

Design is a critical factor that significantly impacts the cost of building an ecommerce website. Besides affecting the budget, a complex ecommerce website design also determines the duration of the development process.

Currently, there are at least three types of ecommerce website design: template-based, semi-custom, and full-custom. Here’s an explanation of each:

  • Template Design: This approach uses a default WordPress-based theme as the foundation for the visual elements of the ecommerce site. The advantages are a faster development process and lower cost. However, the main drawback is the very limited customization options.
  • Semi-Custom Design: This method uses a template as a starting point during development. With a semi-custom design, the designer will adjust icons, colors, typography, and layout to match the ecommerce website’s brand identity. The limitation of this design type is that the core template structure cannot be completely modified during the process.
  • Full-Custom Design: In a full-custom design, all visual and UI/UX elements of the website are created from scratch and tailored to the online store’s needs. The designer will structure the pages and interactions based on user research. The result is a unique and exclusive website where every element is specially crafted to represent the store’s identity. However, due to its complexity, the development time is longer, and the costs are significantly higher.

3. Feature Complexity

Example of a shopping cart on an ecommerce website

The number and complexity of features are major determinants of the final ecommerce development cost. Typically, a standard ecommerce site includes basic features like a product catalog, a shopping cart, a clear checkout flow, and a payment system. In contrast, advanced ecommerce sites may require features such as ERP integration, membership systems, discount vouchers, and integration with marketing tools.

The more advanced features you need, the more complex the system will be to build, which ultimately drives up the ecommerce website development costs. To learn more about available features, please read our article on ecommerce website features.

4. Domain and Hosting Costs

Domain and hosting costs influence the overall budget because they are the foundational elements that determine a website’s stability and performance. Here is a breakdown of domain and hosting costs for an ecommerce website:

a. Domain

A domain is the unique address used to access a website on the internet. Generally, domain prices are determined by their extension. In 2026, .com remains the most popular extension for ecommerce websites. The price for a .com domain ranges from IDR 99,000 to IDR 199,900 per year. For ecommerce owners targeting the Indonesian market, local extensions like .id and .co.id can be good options. For a one-year subscription, an .id domain costs between IDR 210,000 and IDR 220,000, while a .co.id domain ranges from IDR 149,000 to IDR 299,000.

b. Hosting

Hosting provides the server space and resources that allow an ecommerce website to be accessed quickly and reliably. Here are the details on hosting costs for an online store:

  • Shared Hosting: This is the cheapest hosting option and a common choice for micro-enterprises or online stores with low transaction activity. Because you share resources with other users, shared hosting is prone to downtime when traffic increases. Therefore, it is not ideal for ecommerce websites.
  • VPS Hosting: For small to medium-sized online stores, a VPS (Virtual Private Server) can be a great choice. VPS hosting provides dedicated resources, meaning all resources and storage are allocated to a single user and not shared. This results in a faster and more secure ecommerce website.
  • Cloud Hosting: Cloud hosting offers large capacity and automatic scaling capabilities, making it a popular choice for medium to enterprise-level ecommerce businesses. This type of hosting provides full flexibility to adjust server capacity, allowing the website to manage high traffic without interruptions.

5. Maintenance

Maintenance and technical support play a crucial role in keeping an ecommerce website operating optimally. Ecommerce sites require regular maintenance because their systems handle customer data, financial transactions, stock updates, and integrations with external services. The cost of maintenance generally depends on the technical needs and the level of upkeep required.

Common types of ecommerce website maintenance include:

  • Regular system updates to ensure the website runs stably.
  • Server performance monitoring to detect and resolve issues promptly.
  • Updates to plugins, themes, and backend modules to maintain website security.

6. System Integrations

An example of system integration on an ecommerce website is shipping system integration

System integrations are optional, but this element often affects the cost of building an ecommerce website. This is because each integration requires additional technical work. Common system integrations include:

  • Shipping Carrier Integration: This provides a real-time shipping rate API, allowing customers to automatically see estimated shipping costs. The system processes city data, weight, and carrier information to display accurate shipping costs on the checkout page.
  • Additional Payment Integration: Integrating more payment gateways offers customers a wider variety of payment methods. Developers will connect payment APIs so that transactions can be processed automatically and quickly.
  • CRM Integration: A Customer Relationship Management (CRM) integration helps businesses manage customer relationships for more effective communication. The CRM system collects customer data, which can then be used to inform marketing strategies.
  • Internal System Integration: Integrating internal systems like ERP, warehouse management, POS, and inventory management creates a more efficient operational flow, allowing stock and transaction data to be synchronized automatically.

7. Number of Products and Categories (SKU)

Example of an ecommerce website product display

The number of products and categories, or SKUs (Stock Keeping Units), significantly influences the cost of building an ecommerce website because each item requires a proper data input process. Tasks like entering product data one by one, designing the category structure, and optimizing images all contribute to a higher development cost.

Displaying a large number of SKUs requires special configuration for the search and filter systems to maintain a good user experience. Additionally, server requirements increase with the number of products to prevent the website’s performance from slowing down. The more SKUs you need to display, the more complex the configuration becomes, leading to a higher ecommerce website development cost.

8. SEO and Performance Optimization

Example of SEO and website performance optimization

SEO and performance optimization affect the ecommerce website development costs because these two aspects determine access speed and visibility in search engines. These actions include:

  • Configuring caching and a CDN (Content Delivery Network) so the website can load pages faster and be accessed by users from various parts of the world.
  • Optimizing images to reduce file sizes without sacrificing visual quality.
  • Implementing lazy loading techniques, which delay the loading of certain elements so that the page appears faster.
  • Proper SEO optimization so that search engines can understand the content hierarchy well.
  • Optimizing Core Web Vitals to ensure the website meets the speed and stability standards set by Google.

Estimated Costs for Ecommerce Website Development

The cost of building an ecommerce website is custom and highly dependent on the client’s specific needs. Therefore, an initial consultation session is crucial to get an accurate price quote. Here are our ecommerce website development packages:

a. Basic Package

This is the most fundamental package for our ecommerce website creation service. The Basic Package is suitable for simple online stores with a small variety of products. Here are the features you get with the Basic Package:

  • WooCommerce-based ecommerce website
  • Standard ecommerce functionality with Shipping Rate, Shipment Tracking, Refund Form, and Confirmation Form plugins
  • Free 3 Static Pages
  • Custom Logo and Colors for emails
  • Content entry for up to 10 blog posts and products
  • Support via email, with a maximum response time of 1×24 hours
  • Online user training
  • User manual book
  • Free hosting for the first year

To give you a better understanding of how the Basic Package is structured, the table below provides a breakdown of the activities involved, along with their estimated mandays and the corresponding PIC roles.

Component Sub component Detail Manday PIC Role
Project Management Project Preparation Compile Proposal and timeline 0.5 Project Manager
Project Preparation Technical Document 0.5 Project Manager
Project Management Project Management Hours 4 Project Manager
Total Day 5
Website Design Header, footer, homepage 1.5 Designer
About 0.5 Designer
Blog/Article Archive, Category, Search Result 0.5 Designer
Single Blog/Article 0.9 Designer
Contact us 0.1 Designer
Standard page template 0.5 Designer
404 page 0.1 Designer
E-commerce Main Page
Shop Main Page Main Page, Category Page 0.5 Designer
Single Product 0.5 Designer
Cart Menggunakan default WooCommerce layout 0.25 Designer
Checkout 0 Designer
After checkout 0 Designer
Search result 0.25 Designer
My Account Login
Register
Forgot Password
Home Dashboard
Orders, Detail Order
Addresses
Payment Methods
Account Details
1 Designer
Total Day 6.6
Front End Development Header, footer, homepage 2 Developer – Front End
About 1 Developer – Front End
Blog/Article Archive, Category, Search Result 0.5 Developer – Front End
Single Blog/Article 0.5 Developer – Front End
Contact us 0.5 Developer – Front End
Standard page template 0.5 Developer – Front End
404 page 0.2 Developer – Front End
E-commerce Main Page
Shop Main Page Main Page, Category Page 0.5 Developer – Front End
Single Product 0.5 Developer – Front End
Cart Menggunakan default WooCommerce layout 0.25 Developer – Front End
Checkout 0 Developer – Front End
After checkout 0 Developer – Front End
Search result 0.25 Developer – Front End
User Account Pages
User Account Login 0.25 Developer – Front End
Register 0.25 Developer – Front End
Forgot Password 0.25 Developer – Front End
My Account Home Dashboard 0.75 Developer – Front End
Orders, Detail Order 0.25 Developer – Front End
Addresses 0 Developer – Front End
Payment Methods 0 Developer – Front End
Account details 0 Developer – Front End
Total Day 8.45
Website Development Features
Multi language – Gunakan plugin Polylang dan LocoTranslate untuk multilanguage (EN/ID) 1 Developer – WordPress
Pengecekan biaya pengiriman 1 Developer – WordPress
Website Optimization
Pagespeed optimization – Image size optimization
– Script delivery optimization
– Page cache implementation if possible
1 Developer – WordPress
On site SEO Optimization – Pengecekan / Implementasi tag HTML yang sesuai di tiap-tiap template
– Keyword Suggestion
– SEO Friendly HTML Structure
– Meta tag, Open Graph, Google Webmaster, Robots.txt
– Kongfigurasi meta title, meta description template
– Konfigurasi rankmath plugin WordPress
1 Developer – WordPress
Security Optimization Implementasi WordFence 0.5 Developer – WordPress
Total Day 4.5
Pre Launch & Go Live Website Testing Prepare unit test for the website and test the website prior to deploying the site
Pengisian konten statis maksimal 3 Page
6 Quality Assurance
Basic Website Hardening and Security – Configure custom login url 0.5 Developer – WordPress
Server Setup & Web deployment – Creating staging and live server
– Deploy to staging and live server
1 Server (Sysadmin)
UAT UAT dan Online Training 1 Project Manager
1 Quality Assurance
Total Day 9.5

 

Basic package rate master:

Activity Manday Rate Value
Project Management 5 1,200,000 6,000,000
Website Design 6.6 1,000,000 6,600,000
Front End Development 8.45 1,000,000 8,450,000
Website Development 4.5 1,000,000 4,500,000
Pre Launch & Go live 6 750,000 4,500,000
0.5 1,000,000 500,000
1 750,000 750,000
1 1,200,000 1,200,000
Total Day 33.05 Total Rate 32,500,000

The Basic Package rate master shows a total estimated workload of 33.05 mandays, with a total cost of IDR 32,500,000. This estimate covers the main stages of the website development process, including project management, website design, front-end development, website development, and pre-launch and go-live activities. The breakdown provides a clearer picture of how the overall cost is allocated based on the scope of work required for the Basic Package.

b. Advanced Package

This is our intermediate package for ecommerce website development. This package is suitable for medium-sized online stores with a wide variety of products. Here are the features you get with the Advanced Package:

  • All features from the Basic Package
  • Up to five extra Static Pages
  • Content entry for up to 20 blog posts and products
  • Extra plugin for Abandoned Cart recovery
  • Payment Gateway Integration
  • One month of maintenance
  • Website optimization (PageSpeed, CSS, Image, PWA, Add to Home Screen)

To provide a clearer picture of what is included in the Advanced Package, the table below breaks down the activities and sub-components involved in the website development process. It also outlines the details of each activity to show how the overall scope of work is structured.

Component Sub component Detail Manday PIC Role
Project management Project Preparation Compile Proposal and timeline 0.5 Project Manager
Project Preparation Technical Document 0.5 Project Manager
Project Management Project Management Hours 6 Project Manager
Total Day 7
Website Design Header, footer, homepage 1.5 Designer
About 0.5 Designer
Blog/Article Archive, Category, Search Result 0.5 Designer
Single Blog/Article 0.9 Designer
Contact us 0.1 Designer
Standard page template 0.5 Designer
404 page 0.1 Designer
E-commerce Main Page
Shop Main Page Main Page, Category Page 0.5 Designer
Single Product 0.5 Designer
Cart Menggunakan default WooCommerce layout 0.25 Designer
Checkout 0 Designer
After checkout 0 Designer
Search result 0.25 Designer
My Account Login
Register
Forgot Password
Home Dashboard
Orders, Detail Order
Addresses
Payment Methods
Account Details
1 Designer
Total Day 6.6
Front End Development Header, footer, homepage 2 Developer – Front End
About 1 Developer – Front End
Blog/Article Archive, Category, Search Result 0.5 Developer – Front End
Single Blog/Article 0.5 Developer – Front End
Contact us 0.5 Developer – Front End
Standard page template 0.5 Developer – Front End
404 page 0.2 Developer – Front End
E-commerce Main Page
Shop Main Page Main Page, Category Page 0.5 Developer – Front End
Single Product 0.5 Developer – Front End
Cart Menggunakan default WooCommerce layout 0.25 Developer – Front End
Checkout 0 Developer – Front End
After checkout 0 Developer – Front End
Search result 0.25 Developer – Front End
User Account Pages
User Account Login 0.25 Developer – Front End
Register 0.25 Developer – Front End
Forgot Password 0.25 Developer – Front End
My Account Home Dashboard 0.75 Developer – Front End
Orders, Detail Order 0.25 Developer – Front End
Addresses 0 Developer – Front End
Payment Methods 0 Developer – Front End
Account details 0 Developer – Front End
Total Day 8.45
Website Development HTML to WordPress
Theme Initial Setup 0.5 Developer – WordPress
Integrate HTML Template to WordPress Theme – Company Profile
– E-Commerce main pages
5 Developer – WordPress
Features
Multilanguage – Gunakan plugin Polylang dan LocoTranslate untuk multilanguage (EN/ID) 1 Developer – WordPress
Integrasi Payment Gateway Integrasi dengan payment gateway seperti Midtrans, Xendit, dll.
Biaya yang timbul atas solusi ini di luar tanggung jawab Tonjoo
2 Developer – WordPress
Integration with Shipping Provider API Integrasi menggunakan Biteship.
Biaya yang timbul atas solusi ini di luar tanggung jawab Tonjoo
2 Developer – WordPress
Generate Resi Integrasi menggunakan Biteship.
Biaya yang timbul atas solusi ini di luar tanggung jawab Tonjoo
2 Developer – WordPress
Website Optimization
Pagespeed optimization – Image size optimization
– Script delivery optimization
– Page cache implementation if possible
1 Developer – WordPress
On site SEO Optimization – Pengecekan / Implementasi tag HTML yang sesuai di tiap-tiap template
– Keyword Suggestion
– SEO Friendly HTML Structure
– Meta tag, Open Graph, Google Webmaster, Robots.txt
– Kongfigurasi meta title, meta description template
– Konfigurasi rankmath plugin WordPress
1 Developer – WordPress
Security Optimization Implementasi WordFence 0.5 Developer – WordPress
Total Day 15
Pre Launch & Go Live Website Testing Prepare unit test for the website and test the website prior to deploying the site
Pengisian konten statis maksimal 3Page
6 Quality Assurance
Basic Website Hardening and Security – Configure custom login url 0.5 Developer – WordPress
Server Setup & Web deployment – Creating staging and live server
– Deploy to staging and live server
1 Server (Sysadmin)
UAT UAT dan Online Training 1 Project Manager
1 Quality Assurance
Total Day 9.5
Post Launch Support Website Maintenance 3 Month support period after go live 3 Developer – WordPress
3 Quality Assurance
Total Day 6

 

Advance package rate master: 

Activity Manday Rate Value
Project Management 7 1,200,000 8,400,000
Website Design 6.6 1,000,000 6,600,000
Front End Development 8.45 1,000,000 8,450,000
Website Development 15 1,000,000 15,000,000
Pre Launch & Go live 7 750,000 5,250,000
0.5 1,000,000 500,000
1 1,200,000 1,200,000
1 800,000 800,000
1 750,000 750,000
Post Launch Support 3 1,000,000 3,000,000
3 750,000 2,250,000
Total Day 53.55 Total Rate 52,200,000

The Advance Package is estimated at 53.55 man-days, with a total project value of IDR 52.2 million.

c. Corporate Package

This is the highest-tier package for our ecommerce website development service. This package is highly suitable for large companies, state-owned enterprises, and corporations that require integrated internal systems. Here are the features you get with the Corporate Package:

  • All features from the Advanced Package
  • Full custom design
  • Premium Stock Images
  • Support via group chat
  • Up to three months of maintenance
  • On-site SEO optimization
  • Please consult with us for pricing information on the Corporate Package.

The following table provides a detailed breakdown of the estimated man-days, responsibilities, and tasks required to deliver the Corporate Package for e-commerce website development.

Component Sub component Detail Manday PIC Role
Project Management Project Preparation Compile Proposal and timeline 0.5 Project Manager
Project Preparation Technical Document 0.5 Project Manager
Project Management Project Management Hours 8 Project Manager
Total Day 9
Website Design Header, footer, homepage 1.5 Designer
About 0.5 Designer
Blog/Article Archive, Category, Search Result 0.5 Designer
Single Blog/Article 0.9 Designer
Contact us 0.1 Designer
Standard page template 0.5 Designer
404 page 0.1 Designer
E-commerce Main Page
Shop Main Page Main Page, Category Page 0.5 Designer
Single Product 0.5 Designer
Cart Menggunakan default WooCommerce layout 0.25 Designer
Checkout 0 Designer
After checkout 0 Designer
Search result 0.25 Designer
My Account Login
Register
Forgot Password
Home Dashboard
Orders, Detail Order
Addresses
Payment Methods
Account Details
1 Designer
Total Day 6.6
Front End Development Header, footer, homepage 2 Developer – Front End
About 1 Developer – Front End
Blog/Article Archive, Category, Search Result 0.5 Developer – Front End
Single Blog/Article 0.5 Developer – Front End
Contact us 0.5 Developer – Front End
Standard page template 0.5 Developer – Front End
404 page 0.2 Developer – Front End
E-commerce Main Page
Shop Main Page Main Page, Category Page 0.5 Developer – Front End
Single Product 0.5 Developer – Front End
Cart Menggunakan default WooCommerce layout 0.25 Developer – Front End
Checkout 0 Developer – Front End
After checkout 0 Developer – Front End
Search result 0.25 Developer – Front End
User Account Pages
User Account Login 0.25 Developer – Front End
Register 0.25 Developer – Front End
Forgot Password 0.25 Developer – Front End
My Account Home Dashboard 0.75 Developer – Front End
Orders, Detail Order 0.25 Developer – Front End
Addresses 0 Developer – Front End
Payment Methods 0 Developer – Front End
Account details 0 Developer – Front End
Total Day 8.45
Website Development HTML to WordPress
Theme Initial Setup 1 Developer – WordPress
Integrate HTML Template to WordPress Theme – Company Profile
– E-Commerce main pages
7 Developer – WordPress
Features
Multilanguage – Gunakan plugin Polylang dan LocoTranslate untuk multilanguage (EN/ID) 1 Developer – WordPress
Integrasi Payment Gateway Integrasi dengan payment gateway seperti Midtrans, Xendit, dll.
Biaya yang timbul atas solusi ini di luar tanggung jawab Tonjoo
2 Developer – WordPress
Integration with Shipping Provider API Integrasi menggunakan Biteship.
Biaya yang timbul atas solusi ini di luar tanggung jawab Tonjoo
2 Developer – WordPress
Generate Resi Integrasi menggunakan Biteship.

Biaya yang timbul atas solusi ini di luar tanggung jawab Tonjoo

2 Developer – WordPress
Integrasi CRM Integrasi data pelanggan 2 Developer – WordPress
Chatbot Otomatisasi respon atas pertanyaan pelanggan 2 Developer – WordPress
Website Optimization
Pagespeed optimization – Image size optimization
– Script delivery optimization
– Page cache implementation if possible
1 Developer – WordPress
On site SEO Optimization – Pengecekan / Implementasi tag HTML yang sesuai di tiap-tiap template
– Keyword Suggestion
– SEO Friendly HTML Structure
– Meta tag, Open Graph, Google Webmaster, Robots.txt
– Kongfigurasi meta title, meta description template
– Konfigurasi rankmath plugin WordPress
1 Developer – WordPress
Security Optimization Implementasi WordFence 0.5 Developer – WordPress
Total Day 21.5
Pre Launch & Go Live Website Testing Prepare unit test for the website and test the website prior to deploying the site
Pengisian konten statis maksimal 3Page
10 Quality Assurance
Basic Website Hardening and Security – Configure custom login url 0.5 Developer – WordPress
Server Setup & Web deployment – Creating staging and live server
– Deploy to staging and live server
1 Server (Sysadmin)
UAT UAT dan Online Training 1 Project Manager
1 Quality Assurance
Total Day 13.5
Post Launch Support Website Maintenance 3 Month support period after go live 3 Quality Assurance
3 Quality Assurance
Total Day 6

Corporate package rate master:

Activity Manday Rate Value
Project Management 9 1,200,000 10,800,000
Website Design 6.6 1,000,000 6,600,000
Front End Development 8.45 1,000,000 8,450,000
Website Development 21.5 1,000,000 21,500,000
Pre Launch & Go live 10 750,000 7,500,000
0.5 1,000,000 500,000
1 1,200,000 1,200,000
1 800,000 800,000
1 750,000 750,000
Post Launch Support 3 1,000,000 3,000,000
3 750,000 2,250,000
Total Day 65.05 Total Rate 63,350,000

Based on the table, the total estimated effort is 65.05 mandays and the total overall rate is IDR 63,350,000.

Build Your Dream Ecommerce Website with Tonjoo

Now you have a detailed breakdown of the ecommerce website development costs. Every online store is unique, with its own character and business goals. Entrust the development and optimization of your ecommerce website to Tonjoo’s Online Store Development Service. We have experience serving hundreds of clients, including Aqua, Polygon Bikes, and many others.

You can choose a practical WooCommerce-based online store or a headless architecture that combines WooCommerce with React.js, with various deployment options. Whether you prefer deployment on the cloud, VPS, Docker, or your own server, we are ready to make it happen.

Are you ready to get started? Contact us for a free consultation, a price quote, and a time estimate tailored to your needs.


Read similar articles by Moch. Nasikhun Amin on the Tonjoo blog about WordPress, WooCommerce, plugins, and other web development topics.


 

Updated on October 7, 2026 by Taufiq Prasetya Pradana

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