10 Important Functions, Benefits, and Advantages of Having a Website

Do you run a business but have yet to establish a website? Unfortunately, you are missing out on numerous benefits and advantages. A website can serve as an information portal, a communication medium, and an essential tool for branding and marketing to help grow your business profits.

Moreover, a website offers a wide range of other functions, whether for personal use, educational institutions, organizations, or business purposes.

Before you proceed with building a website, we recommend reading this article prepared by the Tonjoo team. We hope you find it insightful.

Functions and Purposes of Creating a Website

Did you know? Millions of entrepreneurs have gone online and are now reaping the benefits of having a website. In fact, 79.8% of small business owners have started building their own sites independently.

Websites are not only utilized by businesses, many institutions, startups, and even personal bloggers leverage websites as a medium for gaining exposure and generating profit.

So, what exactly are the functions of a website, and what are some examples? Generally, several main functions of a website are:

1. Medium for Information Sharing

The primary and most fundamental function of a website is to serve as a medium for delivering information to users. A website acts as a platform for sharing information, making it possible to disseminate details more quickly and accurately.

For example, this can be seen in educational articles, tips and tricks, tutorials, and other informative content.

For businesses, examples of informational websites include news portals, company profiles, blogs, and similar platforms.

These websites typically provide detailed information about an institution or company, using a variety of content formats such as text, tables, images, and videos.

2. Medium for Communication

Can a website function as a communication tool? Absolutely. Interacting with users is no longer limited to chat applications, social media, or email. Thanks to technological advancements, websites can now facilitate real-time communication with visitors.

The most common method is through a website’s personal email. Communication can also be fostered via blog comment sections, contact forms, live chat features, direct call menus, and more.

3. Platform for Online Transactions (E-commerce)

You are likely familiar with the term “e-commerce.” It refers to platforms that enable buying and selling transactions through a website.

E-commerce websites, also known as online stores, are specifically designed to sell and manage purchases of products or services online.

These sites typically feature functionalities such as product catalogs, shopping carts, and integrated payment systems, making online transactions more convenient.

The practicality and reach of e-commerce platforms make them extremely popular for online sales.

4. Tool for Branding

What are the benefits of having a personal website? One key advantage is serving as a powerful branding tool. A website allows you to showcase your skills and portfolio through a managed blog.

You might upload written works, designs, images, videos, or photos, or present personal information such as profiles, achievements, or biographies.

For businesses and institutions, a website strengthens branding and enhances professionalism, especially with a custom-designed site that reflects the company’s unique character and business specifications.

5. Marketing and Promotional Platform

About 89% of buyers conduct online research before making a purchase, proving how crucial the internet has become for marketing.

Moreover, a website operates 24/7 and can be accessed by anyone, anywhere, at any time. This constant availability makes websites an incredibly powerful and limitless promotional tool.

Thus, one of the main objectives of having a website is to serve as a marketing platform that helps convert visitors into loyal customers, boosting business profits through search engine advertising or SEO optimization.

6. Virtual Asset

In economics, anything that generates revenue is considered an asset. In this sense, a website also qualifies as a valuable asset.

A well-managed business website can attract more customers, leading directly to increased profits.

Thus, a website provides significant value to a business by enhancing revenue. Whatever the specific goal may be, creating a website ultimately results in a virtual asset that benefits its owner.

So, how are you following along so far?

Please note that the general functions listed above can vary depending on the sector and purpose. For example:

For companies and businesses, a website may serve as:

• Online storefront
• Tool to achieve top search engine rankings
• Means to build trust
• Company profile
• Press release platform
• And more

For educational institutions, a website may function as:

• School profile
• Platform for sharing learning materials (e.g., assignments, lesson plans, online quizzes)
• Communication medium
• Community hub
• Platform for online learning and training
• And more

For the public, websites can be used for:

• Information sharing
• Accessing public services
• Community building
• Organizing social initiatives
• And more

For individuals, websites offer benefits such as:

• Personal branding
• Sharing useful content (hobbies, experiences, general information)
• Blogging (personal stories or diaries)
• Showcasing portfolios
• Generating income
• And more

It is important to understand that these functions can be further specialized, offering distinct benefits, especially for business owners.

Functions, Benefits & Advantages of Having a Website

Does a website have a significant impact and role for businesses? To answer that question, let’s take a closer look at the following discussion.

Here are 10 benefits and advantages of having a website for your business:

1. Branding & Expanding Marketing Reach

A website is like an online magazine designed to showcase information and details about your business. You can present your profile, vision and mission, background, strengths, and contact information to internet users.

Thus, a website is ideal for branding purposes. Through customization, you can build an exclusive and unique company image. Who knows, your business might become more famous thanks to a unique and eye-catching website.

Moreover, using a website is much more powerful and targeted because it can reach a broader market. With the help of the internet, your business can be recognized by users worldwide.

2. Publishing Company or Institution Profiles

It’s undeniable that people today rely heavily on the internet for information. When they want to find out something, they simply type a keyword into a search engine. Whatever information they find there, they tend to trust.

This is where one of the main benefits of a website for businesses comes into play: showcasing a company’s or institution’s profile, often known as a company profile or corporate portal.

Through a web-based profile, you can provide clear and accurate descriptions of your business. You can present your company profile in full detail so users can better understand your business.

Another advantage is that a website helps reduce hoaxes and misinformation circulating online, making it easier for users to find accurate information about your company.

3. Source of Information & Facilitating Communication

Besides branding and showcasing a company profile, a website also serves as an information source and makes communication easier. Having a website allows you to quickly and regularly update information for your users. The information shared via a website can easily spread and be accessed 24/7.

Moreover, websites facilitate direct communication between you and your users, be it clients, partners, or potential customers. You can install special plugins for chatting, calling, contact forms, and more.

Since the website is always online and accessible, you can stay connected with clients at any time, increasing your chances of making more sales.

4. Easier to Gain New Clients & Partners

Many companies have successfully expanded their customer base through their websites. The wider reach enables your site visitors to come from all over the world.

One key benefit of a high-traffic website is the potential to attract more new clients. A site’s success is often measured by how much traffic it converts into sales.

Additionally, owning a website gives you the opportunity to attract new partners. As your business grows, you’ll naturally need partners, and a website increases your chances of building those connections.

5. Boosting Credibility

Using a website as a business platform helps create a positive image for your brand. Especially for small businesses, having a website boosts both credibility and visibility.

Besides projecting a more modern and advanced impression, a website also boosts your business’s popularity online. A survey found that 65% of entrepreneurs agree that having a website makes their business appear more credible and trustworthy.

Considering how people use the internet today, it’s important to optimize your website to attract more potential customers.

There are many ways to boost credibility through a website, such as using custom designs for a more professional look, optimizing SEO and site performance, and conducting regular maintenance to keep the website up to date.

6. Easier to Sell Products or Services

Another major benefit of having a website is making selling easier. You’re probably familiar with ecommerce platforms, websites where you can sell products or services online.

A website acts like a storefront where you can showcase and sell your products. You can display your product catalog along with a full description and gallery. Websites offer hundreds of features to simplify online sales processes.

By using advanced features found on ecommerce websites, transactions become faster, easier, and more practical, anytime, anywhere, as long as you have an internet connection.

7. Enhancing Service Quality & Building Trust

A website enables you to provide top-quality service. Thanks to its comprehensive and flexible features, you can design a site to meet your specific business needs.

To enhance service quality, you can add special features to your site, such as a Q&A section, online consultation forms, chat services, and more. These features improve user experience and convenience.

Satisfied customers are more likely to trust your brand and become loyal users of your products or services.

8. More Professional and Prestigious

Nothing matches the professionalism of having a website. Businesses with their own websites are often seen as more professional and prestigious.

Website development requires significant investment and specialized skills, especially if the site uses custom, neat, and attractive designs.

This directly influences how users perceive your business. The more unique and attractive your website, the more attention it will receive.

9. Cost-Effective and Time-Saving

Another important benefit is that a website is more cost-effective and time-saving. True, website development can be expensive, but compare it to the cost of setting up a physical store.

Physical stores involve building maintenance, advertising through print media or TV, and many other expenses. The total cost can be overwhelming.

While website development requires a considerable investment, the potential returns are often much higher, making it a worthy expense, especially when the website is optimized.

Having a website also saves time. Remember the old days when marketing involved distributing brochures, cold calling, or face-to-face meetings? It took forever to reach your audience.

An online catalog site allows you to distribute information about your products and services more easily, automatically, and efficiently.

10. Easy to Access, Practical, and Fast

One of the key advantages of marketing through a website is that it’s easy to access, practical, and fast. Websites are available 24/7 and can be accessed from anywhere by anyone.

Updating information is easier for you, and accessing information is easier for your visitors.

All that’s needed is an internet connection and a device like a smartphone or a computer to explore your website’s content. Plus, websites enable faster customer service.

With all these advantages, having a website helps you attract more consumers and increases visitor numbers, which will eventually lead to loyal customers.

Conclusion

And that’s it! The 10 functions, benefits, and advantages of having a website that you need to know. So, what do you think? Building a website is crucial in today’s world, isn’t it?

As technology continues to advance, you need to keep up as well. Especially if you own a business, a website can open up greater opportunities for growth.

What are you waiting for? Now is the perfect time to create a website to boost your business. You can trust Tonjoo as your website development solution. Our company also offers a wide range of web-related services, including:

• Website maintenance
• Custom design services
• Online store website development
• Online store optimization
• Information system application development

For more information, please click the contact link or visit Tonjoo Studio directly.

That’s all for today’s discussion on the functions, benefits, and advantages of having a website. Hope you found it useful. Thank you for visiting!

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Read similar articles by Moch. Nasikhun Amin on the Tonjoo blog about WordPress, WooCommerce, plugins, and other web development topics.

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Updated on April 29, 2025 by Moch. Nasikhun Amin