How to Create an SEO-Friendly Website: Boost Your Organic Traffic

How do you create an SEO-friendly website? In digital business, building a website that’s optimized for SEO is essential. A well-optimized website is more likely to rank high on the search engine results page (SERP).

If your website ranks high, it has a greater chance of being accessed by users. A study by FirstPageSage shows that the top-ranking result on Google gets the highest click-through rate (CTR), that is 39.8%. The lower the ranking, the lower the CTR.

In short, CTR is the percentage of users who click on a website shown in the search results. CTR is one of the key metrics to measure the success of building an SEO-friendly website.

So, what steps should you take to make your website SEO-friendly? Before we dive in, let’s first understand what an SEO-compliant website really means!

What Is an SEO-Friendly Website?

An SEO-friendly website is one that is easy for search engines to understand and find. SEO stands for Search Engine Optimization, which simply refers to the efforts made to maximize visibility on search engines.

Based on the experience of the Tonjoo team who has been developing websites for over 10 years, there are three main factors that influence a website’s SEO performance:

• Technical factors: These relate to how easily search engines can find and index your website.
• On-page factors: Internal elements of your website that improve its chances of ranking high.
• Off-page factors: External elements that influence the credibility and authority of your website.

Building an SEO-friendly website allows your site to compete effectively in the digital world. Without it, your site could easily be outperformed by competitors.

Why? According to data from Siteefy, around 252,000 new websites are created every day worldwide. The good news is, only 17% of them are active. This means you still have a chance to stand out, but you need to compete strategically.

Now that you understand what an SEO-friendly website is, let’s explore how you can improve your website’s SEO performance.

How to Create an SEO-Friendly Website

To build an SEO-friendly website, the process can be divided into three categories based on the factors that influence SEO, as previously explained. Here are the steps to create an SEO-friendly website:

a. Technical SEO

Technical SEO focuses on how search engines like Google, Bing, and others can read and understand your website.

Some experts group technical SEO into on-page SEO, but we separate them here because technical SEO requires more advanced skills. Here’s how to handle it:

• Page Speed: Create a website with fast loading speeds. To accurately test your site’s speed, use tools like Google PageSpeed Insights.
• Responsiveness: Ensure your site is responsive across various devices, such as desktop, tablet, and mobile. Beginners can try using WordPress with Gutenberg, which supports responsive design.
• XML Sitemap: Create an XML sitemap and submit it through Google Search Console (GSC) so your website can be found and indexed by Google.
• Robots.txt File: This file provides instructions for search engines about which pages on your website can and cannot be crawled.
• UI/UX Design: Design your best website design with a user-friendly interface and clear navigation. An SEO-friendly website should offer an intuitive user experience.

These are the technical elements that define an SEO-friendly website. Even if you’re building a free website, you can still implement these points, as long as you have the necessary technical skills.

If you need help with technical implementation, consider working with an SEO-friendly website development service, so you can focus more on your business.

b. On-Page SEO

On-page SEO involves optimizing the elements within your website. Here’s how to optimize your website through on-page methods:

• Keyword Research: Research relevant keywords that match your business niche. Tools like Ahrefs, Semrush, and Google Trends can help.
• EEAT (Experience, Expertise, Authoritativeness, Trustworthiness): Create content that follows the EEAT framework, meaning it should be helpful, credible, and relevant to your site.
• Optimized Content: Optimize your titles and meta descriptions with the keywords you’ve researched. Don’t forget to add internal and external links.
• Visual Assets: Optimize images and videos for quality and include relevant alt text.
• URL Structure: Create URLs that match your content and include keywords with high search volume.
• NAP (Name, Address, Phone Number): Include your basic business information such as company name, address, and phone number.

To track your website traffic, be sure to install Google Analytics. It provides accurate and actionable data.

c. Off-Page SEO

To create an SEO-friendly website, you also need to pay attention to off-page SEO, which involves optimizing factors outside your website. Here’s how:

• Link Building/Backlinks: Collaborate with reputable and relevant websites to link back to your site. This boosts your website’s authority.
• Content Marketing: Create content that promotes your website, whether through hard-selling or soft-selling, and publish it on well-known platforms.
• Social Media: Promote your website through social media channels to increase traffic and boost visibility.
• Content Syndication: Republish content from your website on other platforms like Medium or other major media outlets.

How do you check if your website is SEO-friendly?

You can use tools such as SEO Site Checkup and SEOptimer to run an SEO audit and assess your site’s SEO health.

Ready to Boost Your Organic Traffic with an SEO-Friendly Website?

That wraps up the insights on how to create an SEO-friendly website, covering technical, on-page, and off-page aspects. For more effective and efficient results, you can also collaborate with a top SEO-friendly website development service.

Today, many websites are built using WordPress. There are various reasons for choosing WordPress, but the most common one is that this open-source platform is highly supportive of SEO needs.

There are plenty of popular plugins that enhance this Content Management System (CMS), such as RankMath, Yoast SEO, and many more. It’s no surprise that over 43% of websites worldwide are built using WordPress.

That’s all for now. Hopefully this article helps you understand how to create an SEO-friendly website. If you’re interested in working with us, feel free to contact the Tonjoo team through our official contact page.

Read related articles about WordPress, WooCommerce, plugins, and other website development topics by Moch. Nasikhun Amin on the Tonjoo’s blog.

Updated on May 16, 2025 by Moch. Nasikhun Amin