Website Development Process at Tonjoo: 6 Essential Stages

At Tonjoo, we believe the best websites are born from a well-defined process. That’s why we employ a systematic development method that covers every critical stage, from planning, design, and development to testing and post-launch maintenance.

This article provides a comprehensive overview of our website development process, detailing everything from the initial consultation to our ongoing support after your site goes live.

Tonjoo’s Website Development Process

Creating a great website requires a well-thought-out strategy. At Tonjoo, our process is divided into six main stages. This structured approach is essential to ensure every aspect, from planning to launch, is handled optimally to deliver the best possible results for our clients.

1. Discovery & Strategy

The first step in our website development process is consultation and planning, known as the Discovery & Strategy phase. This stage is crucial as it lays the foundation for the entire project. Here, Tonjoo works with clients to explore their needs, understand their business goals, and determine the right strategy before moving into design and development.

Based on these strategic discussions, we recommend a technical framework tailored to your business objectives, especially regarding the choice of a Content Management System (CMS). A CMS is a platform that allows users to manage website content without needing programming skills.

WordPress is the most popular CMS, powering 43% of all websites worldwide. Its popularity stems not only from its ease of use but also its rich feature set.

Alternatively, if a client wants to separate the front-end from the back-end for maximum performance, a headless CMS is an excellent option. JavaScript frameworks like React and Vue.js can leverage a headless CMS through the use of APIs.

With meticulous planning, the resulting website is not only visually appealing but also commercially effective, SEO-friendly, and perfectly aligned with the target audience’s needs.

The key steps in this stage are:

1. Initial Contact: The process begins when a potential client reaches out to Tonjoo through any of our communication channels, including WhatsApp, email, or by visiting our office directly.
2. Preliminary Analysis: If a client already has a website, the Tonjoo team conducts an initial analysis to identify areas for improvement. We use professional tools like GTmetrix, Ubersuggest, and PageSpeed Insights, as website speed is a critical factor for Google rankings and user experience. This is vital, as data shows visitors will abandon a website that takes more than three seconds to load.
3. Requirement Gathering: We schedule a meeting to delve into the client’s needs. In this session, we discuss key aspects such as the target audience, required features (e.g., a WordPress site with custom functionalities), brand identity, and the business objectives of the website.
4. Information Architecture Design: Based on our discussions, our team drafts user stories, a sitemap, and wireframes. These documents serve as the blueprint for designing an intuitive site structure and user experience (UX).
5. Initial Design Options: To provide a visual direction, Tonjoo prepares two distinct homepage design options, each with a clear design rationale. This allows the client to choose the visual approach that best aligns with their brand identity.
6. Project Proposal: Once the planning is complete, all findings are summarized in a final project proposal that includes the scope of work, a detailed cost breakdown, and an estimated project timeline.

Once the initial concept is agreed upon, the creative process begins. The next stage involves transforming the strategic blueprint into a complete visual design.

2. UI/UX Design

After the strategy and foundational framework are established, Tonjoo translates the plan into a professional design that embodies the client’s brand identity. The focus at this stage is not just on aesthetics but also on user experience and functionality, ensuring visitors have the best possible interaction with the site.

The steps involved in this stage are:

1. Kick-off Meeting: Once the proposal is approved and the contract is signed, Tonjoo holds a kick-off meeting to align the vision and expectations between our team and the client.
2. Mockup Creation: Our design team begins creating comprehensive design mockups for both desktop and mobile versions, based on the meeting outcomes and approved wireframes. These approved mockups serve as the definitive visual guide for our development team.
3. Feedback & Revisions: The initial design drafts are presented to the client for feedback. The revision process is collaborative, continuing until the design reaches a final, satisfactory result.

After the final design is approved, high-resolution mockup files are handed over to the Tonjoo development team to begin the website development stage.

3. Website Development

At this stage, the visual designs are transformed into a fully functional website. This process is handled by a dedicated team of Front-End Developers, Back-End Developers, and Quality Assurance specialists.

The key steps in this phase include:

1. Front-End Development: The front-end team focuses on implementing the visual interface using HTML, CSS, and JavaScript. To create a dynamic user interface, our team uses modern libraries like React JS, ensuring the website is responsive across all devices and has an optimal loading time.
2. Back-End Development: The back-end developer’s tasks include configuring the CMS (like WordPress), setting up the database, and creating custom plugins. For e-commerce needs, we implement solutions using WooCommerce. For more complex web apps or custom APIs, the Tonjoo development team uses the Laravel framework to build a robust system.
3. Quality Assurance (QA): Before the website is reviewed with the client, our Quality Assurance (QA) team conducts a series of internal tests. The QA team tests the website from an end-user’s perspective, ensuring all features function correctly on various devices. This stage guarantees that the website handed over to the client is stable and ready for further testing. To ensure consistency between development and testing environments, we use Docker for containerization.

Once the front-end, back-end, and QA processes are complete, the next stage involves testing the website with the client.

4. User Acceptance Testing (UAT) & Refinement

Before the website goes public, Tonjoo conducts final testing and refinement through User Acceptance Testing (UAT). The UAT stage is when the client can verify that every feature works perfectly. This phase is done collaboratively with the client to review the website’s performance, functionality, and appearance, ensuring it’s ready to operate optimally at launch.

The steps in this stage include:

1. User Acceptance Test (UAT): We invite the client to conduct joint testing on a staging server. The goal is to ensure all features work according to the client’s needs and expectations.
2. Bug Fixing & Revisions: Based on the test results and feedback from the client during UAT, the Tonjoo team promptly performs necessary bug fixes and revisions.
   Once all testing and final refinements receive client approval, the website is ready to go live.

5. Launch & Integration

The launch phase is the pivotal moment when the website is officially activated and becomes accessible to the public. Tonjoo ensures a seamless transition from the staging server to the live server, and that all technical elements like analytics and security are properly integrated.

The steps performed at this stage include:

1. Deployment: Tonjoo’s deployment process leverages Docker to ensure a smooth transition when moving the website from the staging server to the live server, making it publicly accessible.
2. Technical Configuration: The Tonjoo team ensures that the domain, hosting, analytics systems (like Google Tag Manager and GA4), SSL certificate, and CDN (Content Delivery Network) are all correctly installed and functioning optimally to monitor website performance. An SSL certificate is essential for building trust and securing transactions, while a CDN ensures fast loading times for users accessing the site from anywhere in the world.
3. Final Check: After going live, the Tonjoo team performs a final check to ensure no errors appear when the website is accessed by the public.
4. Optimization: Our team also performs SEO, PageSpeed, and security optimizations to ensure the website has maximum performance and visibility in search engines from day one.

After all these processes are completed, the client’s website is now live and ready for public access with fast performance, a solid security system, and SEO optimizations prepared to support business growth.

6. Post-Launch Support & Maintenance

Tonjoo’s support doesn’t end after the website is launched. We understand that a website is a digital asset that needs to be maintained and developed over time. Therefore, Tonjoo provides post-launch support services to ensure your website remains secure, fast, and relevant to your business growth.

The steps in this stage include:

1. Routine Maintenance: This service includes regular system updates, such as updating plugins, themes, and the WordPress core, as well as data backups. Outdated systems and software are the number one security vulnerability exploited by hackers. Additionally, maintenance services include server monitoring to prevent downtime.
2. User Training: Tonjoo provides training sessions for the client’s team so they can manage the website independently. In these sessions, the team will learn how to use the WordPress CMS, such as updating content, adding new pages, or changing text and images on their own.
3. Ongoing Technical Support: The Tonjoo team is ready to assist if the client encounters technical issues or has requests for additional feature development in the future.

Overall, these six stages of the website development process are designed to ensure that a Tonjoo-built website not only functions well but also aligns perfectly with the client’s business goals.

Website Development Timeline Estimates

The time required to build a website varies greatly depending on the complexity of its features, design, and project scale. Here are general estimates based on Tonjoo’s experience:

1. Low Complexity: For websites like a simple company profile or portfolio based on WordPress, the development time is typically around 1.5 months.
2. Medium Complexity: For websites with more advanced features, such as a basic e-commerce store built with WooCommerce or a news portal, the development time ranges from 2.5 months.
3. High Complexity: For large-scale projects like a custom platform with a Laravel backend and React JS frontend, complex management systems, or websites with intricate API integrations, the development time can be 3 months or more.

Bring Your Dream Website to Life with Tonjoo

That concludes the overview of the website development stages at Tonjoo. Our process is meticulously designed to deliver maximum, measurable results. With a structured approach and a team of experts in their fields, we are ready to help you build a website that not only serves as your company’s face but also as a powerful engine for your business growth.

To allow you to focus more on your business, entrust your website development and optimization to Tonjoo’s professional website creation services. With experience serving hundreds of clients like Universitas Gadjah Mada, Jawa Pos, Aqua, and many more, we are prepared to create a functional and sophisticated website tailored to your specific needs.

Are you ready to get started? Contact us now for a free consultation, a price quote, and a timeline estimate customized to your needs.

FAQ: Tonjoo’s Website Development Process

1. What are the stages of website development at Tonjoo?

There are six main stages in Tonjoo’s website development process:

1. Discovery & Strategy (Planning)
2. UI/UX Design (Visual Design)
3. Website Development (Technical Build)
4. UAT & Refinement (Testing and Revisions)
5. Launch & Integration (Go-Live)
6. Post-Launch Support (Ongoing Support)

2. What happens during the initial stage (Discovery & Strategy)?

The initial stage involves consultation and planning to define your website’s goals, strategy, and basic framework. At the end of this stage, you will receive a detailed project proposal.

3. How is the website testing process conducted?

First, Tonjoo’s Quality Assurance (QA) team conducts internal testing. Afterward, you will be directly involved in the User Acceptance Testing (UAT) phase to ensure all website elements function correctly before the launch.

4. Will I receive support after the website is completed?

Yes. Tonjoo provides post-launch services that include:

1. Routine Maintenance (updates, backups, monitoring).
2. User Training so your team can manage content independently.
3. Technical Support for any future issues or development needs.

5. Are the websites you build SEO-friendly?

Yes. At launch, Tonjoo performs SEO, speed, and security optimizations to ensure your website is easily found and trusted by search engines.

6. How long does it take to build a website?

The timeline depends on complexity:

• Low complexity, like a company profile website, takes about 1.5 months.
• Medium complexity, like a basic e-commerce site, takes about 2.5 months.
• High complexity or a fully custom site takes 3 months or more.

7. How can I start working with Tonjoo?

You can contact Tonjoo directly via WhatsApp, email, or by visiting our office for a consultation, price quote, and project timeline estimate.

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Read similar articles by Moch. Nasikhun Amin on the Tonjoo blog about WordPress, WooCommerce, plugins, and other web development topics.

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Updated on December 21, 2025 by Moch. Nasikhun Amin