In today’s digital landscape, an ecommerce website is no longer just an add-on; it has become a crucial digital asset. An online store not only enhances credibility and expands market reach but also serves as an information hub and a powerful branding tool.
When planning to create an ecommerce website, it’s essential to choose a style that aligns with your goals, character, and brand image. This article will explore several examples of online stores. We’ll also delve into the benefits, essential components, and tips for creating an engaging ecommerce website. So, make sure to read this article all the way through.
Table of Contents
Benefits of an Ecommerce Website
Here are some of the key benefits an online store can bring to your business:
- Boosts Credibility and Professionalism: A well-designed online store signals that your business is managed seriously. It acts as a digital storefront that can be used to win over customers.
- Reaches a Broader Market: Unlike a physical store, an online store can be accessed by anyone, anytime, from anywhere. This significantly increases the potential to reach customers from distant locations.
- Increases Sales: By operating 24/7, an ecommerce website allows customers to shop at their most convenient times. Features like comprehensive product information, reviews, and an easy checkout process can drive conversions and boost sales volume.
- Central Hub for Information and Promotions: An online store serves as a complete information center for products, pricing, and the latest promotions. It can also be a cost-effective promotional medium through content marketing and SEO optimization strategies.
- Efficiency: Automation features such as inventory management, order processing, and payment systems reduce manual labor. This helps minimize errors and makes business management more efficient.
- Understanding Consumer Behavior: With analytics tools, you can track consumer behavior, best-selling products, and customer demographics. This data is invaluable for crafting more targeted business and marketing strategies.
Components and Features of an Ecommerce Website
A successful ecommerce website must have clear features. Here are the essential components that every online store should include:
- Responsive Design and Easy Navigation: To attract visitors, the website must be visually appealing and accessible on various devices (desktop, tablet, and smartphone). Intuitive navigation makes it easy for visitors to find what they’re looking for.
- Product Catalog: This is your digital storefront. Each product must be accompanied by high-quality images, detailed descriptions, and clear pricing. For more information, please read our article on how to add product variations to your online store.
- Shopping Cart: A shopping cart is a mandatory component that allows customers to collect items they wish to purchase before proceeding to payment.
- Secure Payment System: Provide a variety of convenient payment options, such as bank transfers, credit/debit cards, and digital wallets. Integrating with a trusted payment gateway is crucial to ensure transaction security. Learn more in our article on how to add payment methods to your online store.
- Shipping System: Offer various shipping courier options along with estimated costs and delivery times. An order tracking feature can also be a great value-add. For more details, read our article on how to set up shipping costs for your online store.
- Inventory Management System: This feature helps track product stock in real time to prevent stockouts or selling products that are already sold out.
Ecommerce Website Examples Made by Tonjoo
Now that you understand the benefits and components of an ecommerce website, let’s look at some examples of online stores developed by Tonjoo, along with a brief review of their design, user experience, and other interesting aspects.
1. Astra Motor
Visual design is the first thing a visitor notices. The Astra Motor website has a modern, clean look that aligns perfectly with its brand image.
Astra Motor features easy navigation, allowing users to find what they’re looking for effortlessly. On the Astra Motor website, you can discover various products with great ease.
In terms of functionality, its search feature is excellent and comes with comprehensive filters based on price, brand, and category. There’s also a chatbot that users can interact with to get more information.
The website also includes a feature to help users find the nearest dealer for vehicle servicing.
2. Wimcycle
Who doesn’t know this legendary bicycle brand? Wimcycle uses its ecommerce website as a place to showcase its product catalog.
The homepage design is highly effective, thanks to a hero banner that captures visitors’ attention and highlights promotions or featured products.
The product categorization is also very clear. Visitors are immediately presented with main product categories like Kids’ Bikes, BMX, Folding Bikes, and Mountain Bikes. This greatly aids navigation and helps users find the product types they are looking for.
Functionally, wimcycle.com serves as more than just an online store; it functions like a digital catalog. Users can browse different models and types of bicycles. One unique feature is the bicycle registration form. By simply entering the frame number, users can verify the authenticity of their Wimcycle bike.
3. Polygon Bikes
The Polygon Bikes website has a very strong visual identity. This is evident from its use of high-definition images to build a premium, modern, and performance-focused brand image.
On the product category pages, there’s a highly useful search filter. Users can filter bikes by discipline to speed up the product discovery process.
Content is king. Polygon doesn’t just sell products; it sells a lifestyle, technology, and user experience through engaging content on its “What’s On” page.
At a glance, it’s clear that Polygon doesn’t use this website for direct-to-consumer sales. This is indicated by the Call to Action on the product pages, which is “Find Dealer” rather than “Buy Now.”
4. DKIslamiyah
Overall, DKIslamiyah is an example of an online store with a very specific niche: selling Islamic texts and books.
The website has a clear product category structure. The homepage immediately displays product categories with clear images and links, which greatly helps users find what they are looking for.
Using a carousel or slider at the top to display promotions, such as free shipping, is an effective strategy to capture visitors’ attention. For more information, please read our article on how to create discount coupons correctly.
As an ecommerce website, it is also equipped with standard features like information on new and best-selling products, a shopping cart, and payment methods.
Popular Ecommerce Website Examples for Inspiration
Besides the online stores built by Tonjoo, here are some other cool and popular ecommerce websites you can draw inspiration from.
1. Nike Indonesia
The first impression upon entering the Nike Indonesia website is premium, clean, and product-focused. Visitors are immediately greeted by a large hero section showcasing the latest products and Nike’s flagship campaigns.
The main menu is categorized simply, featuring New & Featured, Men, Women, Kids, Sale, and SNKRS. Hovering over a category, such as Men, reveals a mega menu with links to various subcategories. This helps speed up the product search process for visitors.
As an ecommerce site, Nike entices potential buyers with compelling visuals. Each product is displayed with multiple photos from various angles. A zoom feature allows visitors to examine products in detail. Furthermore, the checkout process is incredibly easy.
2. Zalora Indonesia
When first visiting the Zalora website, users are immediately greeted with a hero section featuring a very clear offer, such as “Get 25% Off + 5% Cashback.” This is the main hook to attract new visitors. Zalora showcases its primary value proposition upfront.
The navigation and product categories are also designed to be highly intuitive. Zalora uses a simple and commonly understood navigation structure, with main categories like Women, Men, Sports, Kids, Luxury, and Beauty. Users can easily find the main category they are interested in without much thought.
Zalora actively encourages specific user actions. Examples include CTAs for new users, CTAs for using the app, and invitations to celebrate major events.
3. Hijup
Hijup’s homepage is effectively designed to attract potential buyers. There is a large hero banner displaying promotions or the latest collections. This is followed by sections like Best Sellers, Featured Collections, and Style Inspirations.
The navigation structure of the Hijup website is quite intuitive. Major product categories like Clothing, Hijabs, Accessories, and Sale are easily accessible from the main menu. There are also well-organized subcategories.
As an online store, Hijup offers a fairly simple checkout process. The process consists of several clear steps: filling in the address, selecting the shipping method, and payment. This reduces user confusion. The Hijup website also provides an option to shop as a guest.
4. Gramedia
Gramedia is a brand that has successfully maintained its presence, transitioning from a physical bookstore to the digital realm. The front page of the Gramedia website is designed to immediately entice visitors to shop. There is a large slider banner for main promotions, followed by popular product categories like New Books, Pre-Orders, and Best Sellers.
The search feature is very responsive and, by default, displays popular authors. The search results page is equipped with useful filters to help users navigate the large catalog.
The checkout process consists of several steps, from the cart to address entry, shipping selection, and payment. However, to start the checkout process, this ecommerce website example requires users to register or log in.
5. Saturdays
The Saturdays website functions not only as a digital storefront for eyewear products but also as the center of a lifestyle ecosystem. The design is clean, the user interface is seamless, and the features are quite comprehensive for an online store.
Visual elements are the main strength of this website. All product and model images are displayed in high resolution with a consistent style. This greatly helps customers examine the products in more detail.
Navigation is intuitive with a very simple main menu: Eyeglasses, Sunglasses, Home Try-in, and Store Locations. Users aren’t overwhelmed by too many choices and can quickly go to their desired category.
In addition to standard ecommerce features like a product catalog, shopping cart, and search, Saturdays has a feature that sets it apart from competitors: Home Try-On. Saturdays offers a service to try on glasses at home, where customers can choose several frames to be sent, try them on, and pay only for the ones they like.
Tips for Creating a Great and Appealing Ecommerce Website
Building a website isn’t just about technology; it’s also about creating a pleasant user experience. Here are some tips for building your online store:
1. Prioritize a User-Friendly Design
Create a design that focuses on ease of use. Ensure the entire flow, from browsing products to checkout, is straightforward and effortless.
2. Ensure a Mobile-Friendly Design
The majority of users access the internet from their phones. Make sure your website is not only accessible but also comfortable to use on small screens.
3. Use High-Quality Product Photos
Visuals are key. Professional and clear photos can increase trust and the desire to buy.
4. Write Clear and Compelling Product Descriptions
Explain the benefits of the product, not just its features. Use persuasive and easy-to-understand language to convince customers.
5. Optimize Website Speed
A slow website will be abandoned by visitors. Optimize image sizes and use reliable hosting to ensure fast loading times. A slow website is bad not only for SEO but also for customer experience. To improve your website’s ranking, Tonjoo has recommendations for the best WordPress SEO plugins.
6. Display Reviews and Testimonials
Social proof from customers is a marketing technique that remains powerful for building trust.
Have You Found Your Ecommerce Website Inspiration?
Those were a collection of ecommerce website examples that can serve as inspiration. In the digital era, an online store plays a vital role in business strategy.
You can use it to expand your market network and support business growth. The right components and features, a professional design, and high-quality content are the keys to a successful ecommerce website.
To help you focus more on your business, entrust the development and optimization of your website to Tonjoo’s ecommerce website development services. With experience serving hundreds of clients like Amily Hijab, Erge Store, and many more, we are ready to create a functional and sophisticated website tailored to your specific needs.
Read similar articles by Moch. Nasikhun Amin on the Tonjoo blog about WordPress, WooCommerce, plugins, and other web development topics.
Updated on December 21, 2025 by Moch. Nasikhun Amin
