As a global leader in luxury automotive, BMW demands digital excellence that mirrors its Sheer Driving Pleasure philosophy. Tonjoo was commissioned to execute the custom development of the BMW Indonesia website. We need to make sure the site met stringent global brand standards while delivering a high-performance local user experience.
The Challenge
Luxury branding leaves no room for out-of-the-box solutions. The project presented three core challenges:
- Global Alignment: Translating BMW’s sophisticated global design language into a functional, pixel-perfect WordPress environment.
- Performance and Aesthetics: Maintaining high-speed loading times despite the use of high-resolution imagery and complex animations.
- Lead Generation: Transforming a digital showroom into a high-conversion tool for test drive requests and dealer inquiries.
The Tonjoo Solution
We moved away from generic templates to build a fully custom WordPress architecture tailored to BMW’s specific requirements:
- Custom Theme Development: Engineered a bespoke backend and frontend from the ground up to ensure 100% alignment with BMW’s global UI/UX guidelines.
- Performance Engineering: Optimized asset delivery and script loading to ensure instant-feel navigation, critical for maintaining a premium brand perception.
- Conversion-Centric UX: Developed intuitive navigation paths and strategically placed Call-to-Action (CTA) modules specifically designed to funnel users toward high-value test drive bookings.
- Comprehensive QA & UAT: Conducted extensive User Acceptance Testing (UAT) to ensure cross-device compatibility and flaw-free functionality across all mobile and desktop environments.
The Business Impact
- Brand Integrity: Successfully launched a platform that passed BMW’s global quality standards.
- Operational Improvement: Delivered a stable, scalable website infrastructure capable of handling high-traffic product launches without performance degradation.
- Conversion Growth: Created a seamless bridge between digital browsing and physical dealership visits through an optimized lead-capture system.
