Today, ecommerce is a suitable choice for entrepreneurs. Not only does ecommerce cut operational costs in trading activities, but it also provides other benefits. One of the interesting advantages offered by ecommerce is the expansion of the market. Ecommerce allows companies to get new customers from local and foreign markets. Motivated by the various advantages given by ecommerce, Kuchoo Kushions then reformed its conventional cushion cover business into an ecommerce business.
Kuchoo Kushions is an e-commerce website from Australia that sells cushion covers for sofas. Kuchoo Kushions specializes in selling comfy cushion covers that have unique, attractive, and modern designs.
Starting from a conventional business, Kuchoo Kushions shifted into an e-commerce business through e-commerce website development assisted by Tonjoo. Tonjoo arranged a website that can work optimally to attract foreign customers. So, there are three important infrastructures that we conceptualize. The first is the flow of goods infrastructure, which includes the availability of goods to be sold. Second is the flow of money infrastructure that will ease the customers in the payment process. Third is the flow of information infrastructure that helps consumers get important information related to the process of buying and selling, as well as other customer services.
In order to apply the flow of goods infrastructure, we design an attractive and easy-to-navigate interface. In addition, Tonjoo also provides an eye-catching visualization of the cushion covers so that customers are interested in placing an order.
We also plan the order-to-payment process to be as interactive as possible to support the flow of money infrastructure. A payment gateway is added so that customers can pay by credit card.
As a final point, the flow of information infrastructure makes an e-commerce website not only used as a medium for viewing catalogues, but also for ordering products. Therefore, Tonjoo also functions as the website owned by Kuchoo Kushions as a media information-related service provided by the company. On this website, Tonjoo also pinned care instructions to provide additional useful information regarding the product.
