Known as an ice cream brand with a strong fun, fresh, and colorful identity, Joyday required a website that could reinforce its brand character while serving as a central source of product information for its customers. The website also needed a more modern foundation to improve its performance and support the brand’s requirements.
Joyday is an ice cream brand offering a variety of flavors with a cheerful and energetic character that reflects the spirit of today’s younger generation. Through the Joyday website, customers can find important information about new product launches, customer promotions, and all offline and online stores where Joyday ice cream products are available.
Joyday’s advertising often features the slogan “Berlapis kejutan stiknya!” (Layers of surprises on every stick!), which often appears in its advertising, giving visitors an element of surprise throughout their experience. From its engaging visual design to its flexible content management capabilities, the website gives Joyday room to introduce different campaigns and brand activities that keep the experience fresh for users.
As Joyday expanded the range of content featured on its website, including pages, products, catalogs, campaigns, and promotions, it needed a foundation that could keep pace with the evolving user experience. Joyday chose Tonjoo to develop the website using a Headless CMS approach, with Next.js as the frontend. This architecture provides a more modern frontend foundation while allowing greater flexibility for website performance optimization.
WordPress remains the CMS used to manage the website’s content, while the frontend is handled separately through Next.js. This separation allows the Joyday team to continue managing content through WordPress while giving the development team greater flexibility to optimize the user experience through the Next.js frontend. As a result, visitors can access the Joyday website across both desktop and mobile devices with a faster and more responsive experience.
The improvement in load time is reflected in PageSpeed Insights, where the website’s desktop performance score increased from 62 to 91 following Tonjoo’s development work.
This progress reflects a more optimized and responsive website, giving visitors a better experience as they explore the full range of content and pages on the Joyday website.
