Bali Direct serves many international customers who shop online, so it needs to design an ordering and delivery process that is easy to understand and minimizes errors, especially for foreign customers using the website for the first time.
One practical example is the shipping address entry process. International customers often enter addresses manually or copy them from Google Maps, which can result in inaccurate location details. This makes it harder for couriers to locate delivery destinations and can delay order fulfillment.
Another challenge involves Bali Direct’s operational requirements. The business needs the flexibility to set store opening and closing schedules, particularly during Nyepi and national holidays, so its operations can adapt to local cultural practices and public holidays.
Tonjoo addressed these challenges by refining Bali Direct’s e-commerce website, from simplifying the customer journey and adapting WooCommerce features to the store’s SOPs to optimizing product category SEO and integrating advertising and analytics data to measure sales conversions.
To address the first issue, Tonjoo developed a map pin feature that allows customers to select their delivery location directly on a map. This solution automatically places the address information based on the selected location. So, it is easier for customers to specify their delivery addresses while reducing the risk of inaccurate information that could disrupt deliveries.
Tonjoo also customized WooCommerce to align store management with Bali Direct Store’s SOPs. These adjustments include configuring store opening and closing schedules for specific periods, particularly during Nyepi and national holidays, and applying free shipping to designated areas. In addition, the “Welcome Gift feature” was also incorporated to accommodate Bali Direct’s online store offerings.
As a provider of WooCommerce Website Optimization Services, Tonjoo also optimized substantial pages across Bali Direct Store. These improvements focused on making SEO elements on the product category pages more relevant and structured, which strengthens the website’s search engine visibility. Customers can also find the products they are looking for more easily and quickly.
To help Bali Direct evaluate its marketing effectiveness, Tonjoo integrated advertising and analytics platforms with the website. This integration tracks conversions based on the number of buyers and transactions in Indonesian rupiah (IDR). The resulting data can be used to evaluate advertising campaign performance, compare marketing costs versus generated revenue, and understand the customer journey through to completed purchases.
Through these improvements, Tonjoo aligned the shopping experience with Bali Direct’s operational requirements. The website now serves not only as a transaction platform but also as a tool for managing orders and gathering data to evaluate marketing strategies and support sales growth
